WinWeb

Does Money Make The World Go Around?

September 6, 2010

The old saying “money makes the world go round” may not be entirely true, and many of us many view life in a way that means that “money doesn’t bring your happiness”, as a small business however, cash-flow is king and money really is the difference between success and failure.

This doesn’t, however, mean that you have to make a fortune to be successful, far from it, but if your books don’t add up and your small business isn’t on top of its finances it can spell disaster. If your business is spending more than it is receiving every month, then at some point something has to give.

Cash flow is a common reason for small business failure; in every aspect of your small business keeping an eye of your finances should be a priority. Not only will this help you keep your books in the black, it will also help you forecast any forthcoming problems and help your business to either avoid them or absorb the shock.

The chance are, however, that you didn’t set up your small business to spend the majority of your time doing bookkeeping or keeping accounts. That is why WinWeb’s Bookkeeping Software application is ideal for small businesses.

WinWeb’s Bookkeeping Software application not only allows you to look at the previous income and expenditure of your business, but it also allows you to forecast where your finances may be at the end of the year if current trends continue.

Forewarned is forearmed, and with WinWeb’s Bookkeeping Software you can make sure you are always up to speed with what’s going on with your small businesses’ finances. And, as it’s especially designed with the non-bookkeeper in mind, it is a highly comprehensive bookkeeping system that is as quick and easy as filling in a form.

You can try WinWeb’s Bookkeeping Software free for 30 days. Find out just how easy it can be to keep on top of your finances.

Your Small Business Needs An Online Shop!

August 30, 2010

More than ever consumers are using the Internet not only to make purchasing decisions, but also to make purchases. Your business having a Business Website is the first stepping-stone to getting in to this expanding market. However, if people are looking to make purchases online, having an Online Shop is crucial.

With more than 80% of people using Google for product related searches, your business could be missing out on a huge group of potential customers without an Online Shop.

Many businesses don’t have an online shop because they feel it is too difficult or time consuming to create one. It doesn’t have to be! With WinWeb.com’s Online Shop application getting your business selling online really couldn’t be easier. Fully integrated with your Business Website, WinWeb’s Online Shop is all you need to start selling your products online.

The most important thing when setting up your Online Shop is the gallery that will showcase your products. WinWeb’s Online Shop gives you a fantastic gallery to showcase your wares, with an easy method to upload new products as they come in to stock.

Once a potential customer has decided to purchase something from your Online Shop, the checkout it the final hurdle before the sale is made. WinWeb realise how important this stage of the sales process is, and that is why your Online Shop includes a one-page checkout for simple sales, with the ability to accept PayPal, Google Checkout and other payment methods!

And to make running your business even easier, WinWeb’s Online Shop application is fully integrated with the WinWeb Accounting Software application, meaning all sales are logged and accounted for; saving you time, and money.

With all these benefits, and a 30 day money back guarantee, why don’t you try WinWeb’s Online Shop Application, today?

Give Your Business Website An Overhaul

August 26, 2010

At WinWeb we hear all the time from small businesses that already have websites, but feel that it does very little at all for their business. Upon viewing their website it soon becomes apparent why this is the case. Many small business websites are amateur efforts that are a poor representation for their company.

We suggest to these people that it is time to give their business website a makeover. The first thing that their website needs is to provide a clear ‘call to action’ for anyone reading it. This is probably the most important aspect of running a small business website. What do you actually want the reader to do? If you are trying to sell a particular product, there should be a clearly marked ‘Buy’ button that allows prospective customers to purchase it online.

Studies suggest that you only have seven seconds in which to capture the attention of a reader. This does not mean that you only have seven seconds in which tell them absolutely everything about you product by cramming all the information onto one screen! The copy that you use to sell your product should be as short and eye-catching as possible to have maximum effect.

Testimonials are a great way of showing that people love your product. However, simply putting up customer quotes is useless because they cannot be verified and people are unlikely to believe them. Instead, set up a LinkedIn page or Facebook fan site where people can leave comments and you can link directly to them. You could also invite your best customers to star in YouTube videos about your product that can feature on the new website.

WinWeb offer a great option for any small businesses looking to drastically re-model their website. Our Business Website application allows you to get an excellent one-page website online within thirty minutes. All you have to do is choose your favourite design and we will do everything else for you.

Online Disk For Small Businesses

August 23, 2010

Small businesses around the globe are increasingly starting to realise that online storage is a much better option than traditional offline methods of keeping data secure. Many of them are now either switching to online storage entirely or using it to complement their existing storage set-up.

The great thing about online storage is that in general the more of it you require, the cheaper it becomes. Upgrading to 100GB of data storage from 10GB will result in significant cost savings per gigabyte. However, if you wanted to upgrade offline storage it would require extra investment in hard drives. An online storage solution can up-scale on an unlimited basis to suit your growing storage needs.

Online backup is far more secure than any home storage solution. They make use of data centres that are subject to the most rigorous security measures and safety checks. Even large financial institutions now trust their back-ups to data centres. In comparison, home storage is only as secure as you make it.

Don’t forget that hard drives will not last forever. About 8% of solid-state drives fail in the first two years of service and the likelihood of failure increases further the longer that it is in use. Online storage has mechanisms and contingency plans (multiple copies, real-time back-up etc.) in place that will ensure that your data is safe. For those concerned about the environment, online backup is a much greener option. By removing the need to store data in paper form or on media such as CD’s or external hard drives, it cuts down on a lot of unnecessary waste.

WinWeb offer an Online Disk software application which is suitable for businesses of all sizes. This is the most easy way for you to keep data safe, with automated back-up and multi-user access, along with easy online sharing of files.

Email Marketing Tips for Small Businesses

August 20, 2010

A well-crafted email marketing campaign is one of the best ways to keep your company in the minds of customers. In order to achieve the greatest results, there are a number of key elements that have be blended together to form an email marketing strategy.

The first important element is building a mailing list of potential contacts. This is not an easy task, because legally you will need to acquire their permission before you can send them marketing messages. Ideally, you will have been keeping a record of the contact details of everyone that you do business with, but if not then you should start ASAP. You will also need to be sure that the email will be going to the right person in the organisation in order for it to be most effective.

The next stage involves determining the offer that you will make to the recipients of your mail. Make sure that the offer is clear, concise and not ambiguous in any way. Don’t make your incentives so complicated that it would put off potential clients. A simple description of your product or service which focuses on the benefits is enough to make them purchase, as long as you provide specific instructions for how they can buy it.

The third important element is design. Your email has to be written well and look attractive to get attention. It is believed that statistically you only have around seven seconds to win over a reader. Using powerful keywords and providing a call to action will give them something to focus their attention on.

Fortunately, it has now never been easier to run a small business email campaign from home with minimal financial investment. WinWeb provide an easy to use Email Marketing software application which allows you to retain, reactivate and acquire customers through fully measurable simple campaigns.